Love in the time of Coronavirus

*I wrote this in March 2020. I’ve had it sitting on my desktop ever since. I’m not sure why. It never seemed like the right time to post it. Everything about how we live right now is different, it seems. But, this is a representative snapshot of a moment in time for me, so I’ll share it now.

I don’t know what to think about the amount of stress I felt going to CVS today.

My state is on lockdown. No one is to be out unless for food or medicine. I needed the latter.

I had to psych myself up before getting in the car. I gathered supplies: my remaining stash of Clorox wipes, my own pen, and I had my credit card out and at the ready so I could touch my wallet as little as possible before disinfecting it.

The one mile drive to the store was like driving through a ghost town. I half expected to see tumbleweed roll by. I don’t live in a very happening place to begin with, but this was downright eerie.

When I pulled up to the store, I headed straight for the drive through.

Last week, I was greeted with a smile by the pharmacy technician. She handed me a clipboard and a pen, that I reluctantly used to sign my receipt. Not so, today. The tech barely opened the window, talking to me the whole time through an opening of about six inches, using the glass as a shield. It was off-putting and reassuring at the same time. I was startled at first. Then, oh right. The contagion.

He looked me up in the computer, and found my order. “That’ll be $25,” he said with a pinched face. He must hate this part. The touching money part. He extended the metal drawer, and I dropped my credit card into it. “Oh, wait! I also have…” I started to say that I also have cash. Then I remembered that cash actually isn’t better.

He ran my card, and returned it back in the drawer. I really didn’t want to pick it up.

But I did, and then cleaned it as much as I dared with a precious Clorox wipe. Does getting the magnetic strip wet damage it? I didn’t know, and didn’t much care.

The tech handed my rather large bag through that very small opening. I took it with two fingers, touching as little as possible. No clipboard or signature needed. Thank goodness for electronic receipts.

I wiped everything I could think of, my credit card, my hands, even the pen I didn’t use.

I drove home and tried to touch as little as possible. I put the bag in a back room and washed my hands, then cleaned the doorknob, my car key fob, my leather wallet, my phone. I washed my hands again.

This is not typically how I live.

 

 

 

Fun with Apostrophes

For such a tiny punctuation mark, apostrophes sure seem to cause a lot of problems.

Here’s the basic rule for apostrophes:

Use an apostrophe to:

  • Show possession
  • Show where other letters should be

Do not use an apostrophe to:

  • Make something plural

That’s about the gist of it. Are there exceptions? Sure. There usually are, with grammar. But if you can commit to getting to where you feel comfortable with the above, you will find that your writing is suddenly clearer, the clouds will part, the sun will shine, and angels will sing from the heavens.

Okay, not really, but using apostrophes correctly really does make a difference in your writing.

Here are some examples to illustrate the above:

Show Possession

The keys are Jennifer’s.

You don’t have multiple Jennifers, right? (see? No apostrophe = plural)

But the keys belong to Jennifer. She possesses them. They are Jennifer’s keys.

You use an apostrophe to show that that the keys belong to Jennifer, not that there are many Jennifers.

Show Where Other Letters Should Be

This is known as a contraction.

For example:

They’re = They are

The apostrophe is a place-holder to show where the “a” in “are” would go. We squish the words “they” and “are” together to make “they are” easier to say. (And, so that our written language mostly matches the sounds that actually come out of our mouths.)

Can’t = can not

The apostrophe stands in for the “no” in not.

Its vs It’s

This one is actually quite easy.

“It’s” falls under the “show where other letters should be” rule.

It’s = It is

The apostrophe shows where the “I” in “is” would go.

Not sure which to use? Just say it out loud. Does “It is” make sense in the context of the sentence? If so, use “it’s.” If not, it’s “its.” Heh.

What about years, you ask?

She is an ‘80s girl at heart.

You know what to do here.

The apostrophe is the place holder where other letters (or, in this case, numbers) should be.

The apostrophe is standing in for the 19 in 1980s.

And I know you have the urge to add an apostrophe before the S, but don’t. Don’t do it. Resist that urge!

The ‘80s is a decade. It refers to ten years. Multiple years = plural. And remember the cardinal rule of apostrophes: they denote possession, not plurality.

Yes: 1980s

Nope nope nope: 1980’s

Your challenge: In all of your writing for the next week, every time you go to use an apostrophe, ask yourself: Plural or possessive?

If the word is denoting possession, use an apostrophe.

If the word is simply indicating multiples/plurality, no apostrophe.

You can do this. I believe in you.

 

Bonus:

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I love etymology (the study of the origin of words). The word “apostrophe” means “to turn away.” That explains its use with contractions, though I’ll have to do more research on how it came to show possession. 

 

Grammar: Affect vs Effect

One of the frustrating things about learning grammar is that there are a lot of rules but also a lot of exceptions to those rules. The exceptions make it tough for people to remember things like when to use affect vs effect, or where to place those pesky commas.

One way to learn the conventions – note that I did not say “rule” – is to read a lot. The more you read, the more you grow accustomed to how language is commonly used. Sometimes that’s a good thing, because you start to feel comfortable with how to use commas most effectively. Sometimes that’s a bad thing, because you start to you write “night” like “nite.” [Shudder]

Actually, any professional linguist will tell you that language is fluid. Language changes all the time, but happens so organically that we often don’t realize it. Give it a few more decades or maybe a few hundred more years, and “nite” will become the way that word is actually spelled.

I digress.

affect effectWhen it comes to whether or not to use “affect” or “effect” there’s a rule, and then there’s when to break the rule.

Here’s the rule

In their most common usages:

Affect: verb

Effect: noun

That’s it. It’s that simple.

To affect a change means that action is taking place, so affect is a verb and gets the A spelling.

To have an effect on someone means that effect is a thing that is happening to a person, and is therefore a noun, and gets the E spelling.

Usually.

If you remember the affect/verb, effect/noun convention, you’ll be right pretty much all of the time. Except, when you talk about mood. Sometimes, with psychology, affect is a noun. For example, “The patient exhibited flat affect and wasn’t showing emotion at all.”

And sometimes, effect can mean “to bring about.” For example, “The new principal hoped to effect positive change on the student body.”

But those exceptions really are exceptions. Almost all of the time, affect is a verb, and effect is a noun.

So, commit the affect/verb, effect/noun convention to memory and you’ll be in good shape.

Here’s a handy pneumonic device to help you remember:

A for activate, which is action, aka a verb. Pneumonic devices are meant to be silly so you remember them. If you say to yourself “affect activate,” you’ll remember that affect = verb.

E for elephant, which is a noun. “Elephant Effect” = noun.

 

 

 

 

Music That Changed My Life

I was nominated to do that album cover thing on Facebook, where you post an album cover every day without explanation. The idea is that the albums are supposed to mean something to you.  Or maybe the idea is that music is so profound that no explanation is needed. I don’t know.

What I do know is that I can’t complete this challenge. I don’t have ten albums that changed my life or whatever the thing is. I listen to music all the time, but if it’s not Sara Bareilles or the Foo Fighters, it’s whatever random song comes up next on Lithium or while I’m channel surfing.

downloadI have exactly one album cover that I can share because I actually have Thoughts about the album. And you’re probably going to hate it because Dave Matthews Band sucks these days. Maybe they always did. But I loved Under the Table and Dreaming my freshman and sophomore years of college.

I would listen to this album on a cassette tape in my Sony Walkman while running endless laps around the Cole Field House concourse at UMCP. For those who don’t recall, that concourse was concrete. I probably wore cotton, too. I was a college sophomore; I didn’t know anything.

I once ran while listening to the entire album, start to finish, stopping only long enough to flip the tape. I had just gotten into some ridiculous fight with my roommate and our friends, and they didn’t want to be my friends anymore but didn’t have the emotional maturity to figure out a way to end the friendship like decent human beings, so they went full-on Mean Girl instead.

When the tape ran out, I was shocked. The album is an hour and fourteen minutes long. I had never run that long, ever. I didn’t even realize the time had passed, because I was angry, and the running was, well, taking the anger out on myself, really, given that concrete. But it’s the first time that I realized that taking care of myself mattered. I needed to do something that helped me feel better, instead of caring about what those stupid girls thought about anything. The running was solitary and an escape, and made me feel strong.

We never did make up. I got fed up with their nonsense and told them to shove it. My roommate and I did not speak one single word to each other for the last four months of our sophomore year. I made other, better friends, who are still my friends.

I learned how to run properly, with actual running shoes, and clothes made of synthetics. And I learned not to run on concrete. This post, and that memory, isn’t really about the album. Though, that’s how music works, doesn’t it? Sometimes it’s not about the music at all.

Hey my friend
It seems your eyes are troubled
Care to share your time with me
Would you say you’re feeling low and so
A good idea would be to get it off your mind
See you and me
Have a better time than most can dream
Have it better than the best
So we can pull on through
Whatever tears at us
Whatever holds us down
And if nothing can be done
We’ll make the best of what’s around
Turns out not where but who you’re with
That really matters
And hurts not much when you’re around
And if you hold on tight
To what you think is your thing
You may find you’re missing all the rest…

New Article!

Hi, all! I have a new article out this week! Check out Southern New Hampshire Screen Shot 2020-03-06 at 11.56.27 AMUniversity’s Newsroom for my latest piece, What are advanced nursing degrees?

I had a blast writing this piece, because I got to spend time talking with two experts in the field of nursing to learn all about this subject.

That experience led me to think about how I get asked all the time about my niche. “What kind of things do you write?” comes up a lot. While I focus on writing marketing content for businesses, nonprofits, and higher education, that’s still pretty broad, isn’t it?

My best answer is that I write a bit of everything, and I love it. Last week, I got to learn about nursing degrees. This week, I’m learning about systems thinking, artificial intelligence, and the controversy around vaccines.

Recently, I’ve also written a travel brochure for a terrific small town, website copy for a small business that provides really excellent customer service, and several blog posts for a financial advising firm.

I have the best job, because I get to learn all the things while crafting stories and sharing information. I have a small part in helping small businesses grow, and helping all sorts of organizations use their voice.

If you’re wondering what I can do for you, feel free to reach out!

 

 

 

How to Cure Jet Lag

Friends, I did it.

I found the cure for jet lag.

In the past, I would fly from the East Coast to Europe, or from the West Coast to Australia, and resign myself to feeling exhausted the next day. I would force myself to stay awake and walk, walk, walk outside in the sunshine until I basically collapsed into bed, usually around 6pm local time. Then I would sleep for at least 12 hours, and wake up still feeling tired.

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One of the sights on my post-nap stroll.

I was an exhausted, useless mess for a solid 24 hours, if not more.

On my last trip, I did a little research about sleep. I learned that we need to sleep in 90 minute increments in order to get the full cycle of sleep. If you sleep less than 90 minutes, you wake up too soon, groggy, cranky, and no better than had you never slept at all. If you just sleep until your body is ready to wake up, the result is nearly as bad.

My most recent trip involved traveling from the mid-Atlantic region to Italy. That involved an overnight flight of about 8 hours. Which means that after the in-flight meal service after you take off, plus breakfast about an hour before you land, you really only have about 6 hours to try to sleep, if you’re lucky.

I was flying in economy, which usually isn’t the worst thing on overnight flights, but this time I was on Alitalia and I swear they must have done research on how to design an airplane seat that is the least likely shape possible to support the human body in any sort of recline. They even had non-removable headrests that forced your head into an unnatural position if you were of average height. Or, of any height, quite possibly.

As an added bonus, there always seemed to be a bright light hitting my face no matter which I way I shifted.

In short, this was the least comfortable overnight flight I have experienced yet. I got the least amount sleep I have ever gotten on a plane, despite my noise cancelling headphones, melatonin, blanket, and pillow.

But, while the overnight portion of the trip was a frustrating, sleepless mess, I tried a few

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The sunshine was a great help.

new things upon landing that made all the difference in helping me conquer jet lag.

This is my new overnight routine to beat jet lag:

  • Wear noise-cancelling headphones. Mine are Bose over-the-ear wireless headphones. They are comfortable and the sound quality is great. They weren’t cheap but were worth every penny.
  • Wear compression socks. I don’t know how I ever traveled before compression socks. They feel like normal socks while you wear them, except your feet don’t swell up like balloons by the time you get to where you’re going.
  • Drink water. Buy a metal water bottle (less likely to break than plastic, plus, you know, the environment) and a metal carabiner. Fill that bad boy up at a water fountain in the airport before you board. Hang it to the magazine pocket on the seat back in front of you the minute you sit down. Drink from it liberally. Make it your goal to drink every drop of water in that bottle before you step off the plane. Do this for every leg of your flight. Don’t worry if you have to pee. Dehydration is worse than needing to go to the bathroom. Just drink the water. Plus, getting up to go to the bathroom frequently is good for your circulation.
  • Check with your doctor first, but if you can, take some melatonin before you try to sleep. It’s a natural supplement that will help trigger that sleepy feeling you need to fall asleep. It’s not a sleeping pill, though, so you won’t wake up groggy. But again, I’m not a medical doctor and I have no idea if melatonin can interact with medications, so do your research before you put anything in your mouth.
  • Set your watch to the local time of your destination the minute you board the plane. Don’t do the mental math of what time is it really, just accept that you are on the time of your destination already and that’s it.

    When you get to where you’re going, do the following. These steps are really key:

    • Fill your water bottle with fresh water and drop in an airborne tablet. You can get the cheaper generic kind at CVS or Costco (and probably lots of other places), if you like. Let it fizz, and drink it down. All of it. You’ll get the full benefits of hydration plus electrolytes.
    • Take a nap. That’s right. Do it. Sleep right in the middle of the day. But, and this is the key, only nap for an amount of time divided by 90 minutes. I set my alarm for exactly 90 minutes, but you could also do 180 minutes or 270 minutes. You get the picture. When your alarm goes off after that period of time, get up.
    • Go outside. If you flew overnight, it should still be daylight when you wake up from your nap. Walk around. Drink more water. Keep walking. Walk walk walk. Drink drink drink. (just water – no caffeine or alcohol)
    • Go to dinner at the local dinnertime. You will be tired, but you won’t be the kind of tired where you feel like you were hit by a truck and want to die, face down in your plate.
    • Go to bed at a normal bedtime. You’ll wake up the next morning after sleeping for about 8-10 hours feeling like you can conquer the world. Just like that, jet lag is gone.
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Walking in daylight after my nap + hydration helped me adjust to local time quickly.

While I was tired when my alarm went off at the end of my nap, it wasn’t terrible. I definitely felt energized and ready to go outside. The hydration and the electrolytes made a huge difference. Thanks to the nap, hydration, and electrolytes, I was able to both enjoy a nice dinner in polite company of others the day of arrival AND wake up the next day feeling great – without any trace of jet lag.

**I am not expressly endorsing any of the products to which I have provided links; I am providing links as a courtesy, for informational purposes only. I do not receive payment of any kind should you choose to purchase these items.

This is How I Work

Dr. Eva Lantsoght has created a blog focused on “the process of doing a PhD,” among other topics (including, get this, reinforced concrete), and about a year ago, she invited me to write a piece for her “How I Work” series.

Writing this short piece allowed me to think about what my PhD means to me. As someone who chose what is now referred to as an “alt-ac” path, I do ponder my life choices at times, and wonder if earning this degree was worth it.

I’m happy to say that it was, but not for any of the reasons I would have guessed.

Was it worth it?

I get asked every now and then if earning the doctorate was worth it. If I could do it all over again, would I?

That’s a tough question to answer.

On the one hand, the actual act of earning the PhD is not something I would do again for any amount of money. You could promise me my own private island in the Bahamas with a never-ending supply of Nutella in exchange for the degree, and still I would say no.

If you’re curious as to why, it’s because the entire process of earning a doctorate* can be summed up with this. This man is ostensibly describing what it’s like to serve as a committee member for a student’s dissertation. (For those not in academia: doctorates in the humanities require each student to have a Chairperson, known as the first reader, and two additional professors serving as readers two and three. This team is, in theory, supposed to guide you and support you as you write your dissertation, and ultimately help you produce worthy scholarship.)

Read the first two points of his position very carefully.

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Got it? Do you see what he did there?

He is essentially saying, “First, if/when your committee members make suggestions, take them.”

Then, he says, “Second, don’t just take their suggestions blindly! After all, this is your dissertation.”

Welcome to the hell that was my dissertation process. We’re talking about four years of “Think for yourself! But, do as you’re told. But, think for yourself! But do as you’re told.”

I suppose in theory the process should work just fine. Your committee gives you guidance, you consider it, you implement the changes that make sense to you and advance your work, and you thoughtfully decline to make other changes that don’t, perhaps in conversation with your committee members where they are so proud of your demonstrated ability to . . . HAHAHAHAHA.

Oh, it so does not work that way. I spent years with my committee members doing number 1: they marked up my chapters and I was expected to make their changes, period, full stop, end of sentence.

Then, I would meet with my advisor to discuss any changes I had opted not to make (which weren’t many, if I’m honest. For the most part, my committee’s feedback was sound; but there were times when I respectfully disagreed and had this crazy idea that that was acceptable), and she would scold me for disrespecting the time and expertise that my committee had extended . . . and then turn right around and scold me for not thinking for myself!

Imagine doing this for four straight years. No amount of Nutella could make this productive.

I’m not alone

For a long time, I thought that the problem was within my institution, but the more I engaged with others, the more I saw that my experience was not unique.

Take a few minutes to scroll through Twitter, and you’ll see countless posts about earning a PhD was an overwhelmingly negative endeavor.

Recently, I read this. I immediately understood exactly what she meant. So did a lot of other people, judging by the number of responses she got:

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Also, this request for help and support. Again, the stress that this person is feeling is not unique to them.

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The #withaphd community online overwhelmingly echoes such sentiments, ranging from “what did I get myself into” to “this is taking the kind of toll on my mental health that is making me seriously considering closing my laptop and walking away forever.”

What’s the upside?

So, after the years of stress and frustration that culminates in a degree that not only does not guarantee a job of any kind, but potentially makes me overqualified for many jobs, do I regret it?

Honestly, no. Of course, I think the process needs to change, in a large-scale way. I hate how much I inwardly cringe when I hear someone excitedly saying that they got into grad school or are considering a PhD. I want to tell them all to run, fast, in the other direction.

I want to tell them that, if there is anything they can conceive of themselves doing with the next 8-10 years of their lives, then they should do that thing instead, whatever it is.

But I do regret the path I chose?

I certainly don’t regret the confidence I have now with my abilities. And I don’t mean that I think I’m any smarter or more able to write or teach writing than I was before I went to graduate school. I’m talking about that inner knowledge that yes, I can kick some serious butt in the academic and business worlds. It’s the kind of knowledge of self-worth that shines through unsaid.

Once I was talking with a colleague who said that his daughter competes in dead-lift competitions, and can lift some extraordinary amount of weight. On the outside, you might not look at this petite woman and think she could do something so badass.

But she knows. And that makes all the difference with how she carries herself throughout each day.

That inner knowledge of her badassness shines through in everything that she does.

That’s how I feel about earning this degree

Earning my PhD was not a difficult physical endeavor. There are people who struggle through much more difficult experiences in a whole variety of ways. But this isn’t a competition.

The result is that I hold dear the simple knowledge that I know, despite anything my committee or anyone else may think, that I am worthy, that I am smart, that my propensity for kindness and compassion are strengths, not weaknesses, and that I know that I can set a major goal for myself and see it through, no matter what.

That is worth everything.

Feel free to put my innter-badassness to work for you. Reach out for a quote on content writing for your next blog or project. 

 

*I restrict my critique to the study of humanities; I understand that degrees in the sciences might be a bit different, and by different, I mean better. I sure hope so.

The Drama of the DMV, aka Why You Need Precise Words

I recently moved to a new state. I need to update my vehicle registration and get a new driver’s license. I did this a few years ago and don’t remember it being all that difficult, and so wasn’t prepared for it to be that hard this time around, either.

I went online to my new state’s DMV website to figure out if I needed to get my license first and then my vehicle registration, or the other way around.

Wow, does the person responsible for my state’s DMV website like to write. There are words upon words upon words all over this site.

I spent – no joke – at least three solid visits to this site, reading carefully, and copying the sections that pertained to me into a word doc, so I could create a series of steps that I needed to get all of this done.

My goal was to compile a list of documents that I needed to gather, plus the order of operations as to where I needed to go and when.

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This is a fraction of the dense text I had to wade through, on only one of the several pages I needed to consult. 

This should not have been that hard, and at first glance, aside from needing to wade through all of those words, it wasn’t.

I put together my list of required documents. I added a few extra that I have at hand, so I show up loaded for bear.

I saw that I needed a vehicle inspection prior to getting my license. So, the order of operations was clear: inspection first, appear at DMV second. Got it.

Today, I went to a nearby Jiffy Lube and asked if they do vehicle inspections. “No, only the DMV does inspections for registration,” the man there said.

“Only the DMV?” I asked.

Yep. It’s essentially one-stop shopping, which isn’t a bad thing, I suppose, except, remember that part where I went to the website several times and read through it with a fine-toothed comb?

Somewhere in all of those words, it either didn’t say that you had to get your registration at the DMV itself, or it says it somewhere on that site but is so buried, good luck to anyone trying to figure it out.

How about, instead of all of those words upon words upon words, the DMV offers a simple checklist for people just moving here from out of state. Provide an order of operations, along with the list of necessary documents. It shouldn’t require reading through multiple paragraphs of dense text plus going back and forth between several pages to find the necessary information to accomplish a simple task.

This experience made think about what I do with my writing business, and why I have chosen to call my business “Precise Words.”

I have been given a lot of advice from people in the writing community about how I need to have a niche for my writing to take off. Choose a specialty, they say, perhaps personal finance, or wine, or pet care, or…?

I’ve been lucky to have worked in a variety of different fields, including personal finance, wellness, real estate, travel, retail product descriptions, direct mail fundraising for nonprofits, and blogging for small businesses as varied as air purifier companies to landscape businesses to commercial packaging plants. I’m working on adding wine writing and more real estate and travel writing to my portfolio.

“Precise words” IS my niche. Plenty of people think that in order to write effectively, you just write down all of the things in your head and shove it at people.

Please do not do this.

The result of that approach is the DMV website with all those words that don’t really say anything you need.

My skillset isn’t just about knowing which words to use, it’s about knowing when to use fewer words. This is important. This is also a skill that comes with training, education, and lots and lots of practice.

There’s a saying that when you hire someone to provide creative services, you aren’t hiring them for the minutes or hours it takes them to provide the work; you’re hiring them for the decades of practice and experience they have put in to honing their craft.

So, if you have a website with all those words, and you aren’t sure it’s saying the things you really need it to say, don’t be like the DMV. Reach out to me and let me help. I can use my writing precision to help you say exactly what you need to say in the clearest, most effective way possible.

 

 

 

The Power of Precise Words

PenI’ve had the privilege to do some copywriting for Nathan Yates at ForwardView Consulting. Not too long ago, he asked if I would write a guest post for his blog, about the power of precise words.

He said he thought that would be a great topic to write about “because many clients don’t initially want to pay for website/brochure copy or blog posts . . . until they struggle writing everything themselves.”

I hear that, Nathan. In my experience, clients typically fall into two camps:

  • They are perfectly capable of writing their own content, and they know it, so they don’t want to pay someone else to do it. Except the business takes their attention in so many other directions that writing content tends to fall low on the list of priorities.
  • They think they can write the content themselves, but really shouldn’t. They have have the ideas, but not the writing skills or experience, and their talents are best used in other aspects of the business.

Nathan and I both see the same end result. As he astutely put it: “We ultimately write the copy once the client gives up after a few weeks, but that creates a long delay.”

So, I put together this piece about how hiring a copywriter can actually save you time, money, headaches, stress, and generally make you, and your business, look terrific.

I hope you check it out, and feel free to reach out to Nathan or to me to discuss what we have to offer!