I recently moved to a new state. I need to update my vehicle registration and get a new driver’s license. I did this a few years ago and don’t remember it being all that difficult, and so wasn’t prepared for it to be that hard this time around, either.
I went online to my new state’s DMV website to figure out if I needed to get my license first and then my vehicle registration, or the other way around.
Wow, does the person responsible for my state’s DMV website like to write. There are words upon words upon words all over this site.
I spent – no joke – at least three solid visits to this site, reading carefully, and copying the sections that pertained to me into a word doc, so I could create a series of steps that I needed to get all of this done.
My goal was to compile a list of documents that I needed to gather, plus the order of operations as to where I needed to go and when.
This should not have been that hard, and at first glance, aside from needing to wade through all of those words, it wasn’t.
I put together my list of required documents. I added a few extra that I have at hand, so I show up loaded for bear.
I saw that I needed a vehicle inspection prior to getting my license. So, the order of operations was clear: inspection first, appear at DMV second. Got it.
Today, I went to a nearby Jiffy Lube and asked if they do vehicle inspections. “No, only the DMV does inspections for registration,” the man there said.
“Only the DMV?” I asked.
Yep. It’s essentially one-stop shopping, which isn’t a bad thing, I suppose, except, remember that part where I went to the website several times and read through it with a fine-toothed comb?
Somewhere in all of those words, it either didn’t say that you had to get your registration at the DMV itself, or it says it somewhere on that site but is so buried, good luck to anyone trying to figure it out.
How about, instead of all of those words upon words upon words, the DMV offers a simple checklist for people just moving here from out of state. Provide an order of operations, along with the list of necessary documents. It shouldn’t require reading through multiple paragraphs of dense text plus going back and forth between several pages to find the necessary information to accomplish a simple task.
This experience made think about what I do with my writing business, and why I have chosen to call my business “Precise Words.”
I have been given a lot of advice from people in the writing community about how I need to have a niche for my writing to take off. Choose a specialty, they say, perhaps personal finance, or wine, or pet care, or…?
I’ve been lucky to have worked in a variety of different fields, including personal finance, wellness, real estate, travel, retail product descriptions, direct mail fundraising for nonprofits, and blogging for small businesses as varied as air purifier companies to landscape businesses to commercial packaging plants. I’m working on adding wine writing and more real estate and travel writing to my portfolio.
“Precise words” IS my niche. Plenty of people think that in order to write effectively, you just write down all of the things in your head and shove it at people.
Please do not do this.
The result of that approach is the DMV website with all those words that don’t really say anything you need.
My skillset isn’t just about knowing which words to use, it’s about knowing when to use fewer words. This is important. This is also a skill that comes with training, education, and lots and lots of practice.
There’s a saying that when you hire someone to provide creative services, you aren’t hiring them for the minutes or hours it takes them to provide the work; you’re hiring them for the decades of practice and experience they have put in to honing their craft.
So, if you have a website with all those words, and you aren’t sure it’s saying the things you really need it to say, don’t be like the DMV. Reach out to me and let me help. I can use my writing precision to help you say exactly what you need to say in the clearest, most effective way possible.