I’ve had the privilege to do some copywriting for Nathan Yates at ForwardView Consulting. Not too long ago, he asked if I would write a guest post for his blog, about the power of precise words.
He said he thought that would be a great topic to write about “because many clients don’t initially want to pay for website/brochure copy or blog posts . . . until they struggle writing everything themselves.”
I hear that, Nathan. In my experience, clients typically fall into two camps:
- They are perfectly capable of writing their own content, and they know it, so they don’t want to pay someone else to do it. Except the business takes their attention in so many other directions that writing content tends to fall low on the list of priorities.
- They think they can write the content themselves, but really shouldn’t. They have have the ideas, but not the writing skills or experience, and their talents are best used in other aspects of the business.
Nathan and I both see the same end result. As he astutely put it: “We ultimately write the copy once the client gives up after a few weeks, but that creates a long delay.”
So, I put together this piece about how hiring a copywriter can actually save you time, money, headaches, stress, and generally make you, and your business, look terrific.